Gen Z is widely known for commanding more personalized attention from brands. So it should come as no surprise that this group has become a driving force for marketing teams to completely reconstruct their strategies to successfully engage them.

In other words, if you’re not boosting your strategy to include content in the format that they prefer, or on the channels they frequent, or by the messaging that resonates with them, then you’re likely missing them entirely.

For Generation Z, as we have seen, the main spur to consumption is the search for truth. This generation feels comfortable not having only one way to be itself. Its search for authenticity generates greater freedom of expression and greater openness to understanding different kinds of people.

Gen Zers believe in the importance of dialogue and accept differences of opinion with the institutions in which they participate and with their own families. They can interact with institutions that reject their personal values without abandoning those values.

The fact that Gen Zers feel comfortable interacting with traditional religious institutions without abandoning personal beliefs that might not be broadly accepted by these institutions also demonstrates their pragmatism.