DMI Analytics

Pricing and promotions

To plan pricing and promotions with precision, it is crucial to have a clear understanding of how your own promotions, as well as those of your competitors, impact your sales volume and revenue.

Key Benefits

  • Know which products are selling and at what pricepoint across each channel in your market
  • Change pricing and promotions on the fly as markets change to stay ahead of competitors and maximize sales during key promotional periods
  • Simulate your temporary pricing adjustments to ensure you aren’t leaving money on the table
  • Quickly spot opportunities in and across categories and be the first to adjust pricing and promotions accordingly
  • Understand what promotions attracts the most shoppers and if they trigger brand and store switch or waste money

How it works

  • Track sales and revenue data
  • Conduct A/B testing
  • Analyze market response
  • Competitive analysis
  • Utilize advanced analytics techniques
  • Iterate and optimize
  • Customer feedback and surveys

Ready to get started?

We can help accelerate your market research. Contact us to:

  • Collect insights to guide better decisions
  • Engage with our team of research experts
  • Customize your research to meet project needs

Ready to get started?
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