DMI Analytics

Outperform the competition and gain market share

To remain relevant, profitable, and future-proof, it is crucial to better understand your target groups and competitors. By conducting thorough market research and competitive analysis, you can gather valuable insights that inform your strategic decision-making

Key Benefits

  • Understand your market and competitive landscape - which brands and products are winning and losing? And from whom?
  • See which competitors are important in the relevant set of your brand buyers
  • Know how to optimize your pricing and channel strategies
  • See your brands’ core strengths against competitor brands and where the gaps are
  • Understand which attributes consumers and shoppers most closely associated with your brand and product experience
  • Know how different target segments perceive your brand vs. competitors (eg. loyal buyers vs. casual buyers)
  • Quantify and prioritize opportunities to gain market share

How it works

  • Identify target groups
  • Analyze consumer trends
  • Competitive analysis
  • Customer feedback and sentiment analysis
  • Anticipate future market changes
  • Continuous monitoring and adaptation

Ready to get started?

We can help accelerate your market research. Contact us to:

  • Collect insights to guide better decisions
  • Engage with our team of research experts
  • Customize your research to meet project needs

Ready to get started?
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