DMI Analytics

Marketing Mix

Optimize your marketing return on investment (ROI) by utilizing advanced marketing mix modeling techniques. With marketing mix modeling, we employ sophisticated analytical methods to evaluate the impact of various marketing activities on your business outcomes.

Here are the benefits

  • Gain in-depth insights on media effectiveness and efficiency.
  • Quantify media impact on sales by media channel.
  • Informing future decision-making.
  • Evaluate media impact on your target audience.
  • Build 1:1 style communication with your audience.
  • Measure media usage and exposure, purchase behavior and more.

How it works

  • Identify your product’s unique selling benefit and research how important it is to consumers.
  • Collect data on what competitors are charging for what you offer.
  • Analyze distribution options, looking at where your customers buy, costs of sales for each and potential sales volumes.
  • Analyze findings regarding product, pricing strategy, distribution options and promotional choices as they relate to each other

Ready to get started?

We can help accelerate your market research. Contact us to:

  • Collect insights to guide better decisions
  • Engage with our team of research experts
  • Customize your research to meet project needs

Ready to get started?
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